visitor type
·
the book / read online
The whole book. Free to read.
No gate, no card, no email. The complete field manual is here: the method, the recipes, the privacy model, and the full API reference. Read everything, then license the library to ship.
Part I · foundations
-
chapter 1
The borrowed-context problem
Why every tool computes context differently, and what that costs you.
Read chapter → -
chapter 2
What a context layer is, and what it is not
How a first-party contextualization layer differs from a TMS, CDP, or testing tool.
Read chapter → -
chapter 3
The Contexture model: context, relevance, engagement
The three-part model that turns behavioral signals into decisions and outcomes.
Read chapter → -
chapter 4
Setup and install patterns
Tag manager, direct embed, load order, and consent-gating in production.
Read chapter →
Part II · the craft
-
chapter 5
The io() surface
How Contexture collects everything on the page through one normalized API.
Read chapter → -
chapter 6
Behavioral state and sessionization
Visits, recency, frequency, time on site, and visitor type in first-party storage.
Read chapter → -
chapter 7
The calculation patterns
Affinity, value, funnel, identify, segment, click, and scroll hooks in practice.
Read chapter → -
chapter 8
Designing milestones, thresholds, and audience models
Audience definitions you own, portable across every tool in the stack.
Read chapter → -
chapter 9
Privacy by design
Anonymous, first-party, consent-respecting context, and why it is a selling point.
Read chapter →
Part III · enrichment
-
chapter 10
Enriching Adobe Target
Making a tool you already pay for do something it could not, with first-party context.
Read chapter → -
chapter 11
Enriching Optimizely
Owned audiences and targeting inputs from persistent behavioral context.
Read chapter → -
chapter 12
Enriching GA4 and GTM
Consistent custom dimensions and events from one source, exposed to every tag.
Read chapter → -
chapter 13
Syndication patterns
One context, many tools, consistent segments through the CXExport hook.
Read chapter →
Part IV · recipes
-
chapter 14
Progressive enhancement and personalization recipes
Applied patterns for relevance without breaking the baseline experience.
Read chapter → -
chapter 15
Recommendation and upsell signals
Affinity and clickstream signals that drive the next best action.
Read chapter → -
chapter 16
Re-engagement and cross-channel reinforcement
Carrying behavioral context into email, ads, and return visits.
Read chapter → -
chapter 17
The content module
Hide, swap, reveal: anti-flicker personalization done right.
Read chapter →
Part V · for consultants
-
chapter 18
Deploying across client engagements
The portable toolkit and repeatable install patterns for consultants.
Read chapter → -
chapter 19
Commercial licensing and client positioning
How to frame the layer, the license, and the certificate of license with clients.
Read chapter → -
chapter 20
Packaging contextualization as a billable service
From vendor configuration to owned context infrastructure as a practice.
Read chapter →
Bonus and appendices
-
chapter 21
Shopify: install it yourself
A drop-in recipe for Shopify themes and checkout-adjacent context.
Read chapter → -
chapter 22
Appendix A: the full API reference
Every public method, hook, and data group in one reference chapter.
Read chapter → -
chapter 23
Privacy and consent checklist
A practitioner checklist for anonymous, consent-gated deployments.
Read chapter → -
chapter 24
The Toolkit
Inspect, debug, and pressure-test calculated context before you syndicate.
Read chapter → -
chapter 25
Practitioner resources
Templates, modules, and ready-to-deploy assets that ship with the license.
Read chapter →
Want the philosophy in one page first? Read the concept → · Ready to deploy? Get a license →